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Matthew Ogborne: Howdy Sarah, Cookies for you! Nicely spotted. Matt
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eBay
Matthew is an eBay Expert with over 10 years of experience on eBay. Has worked for two eBay auction management companies and has helped hundreds of eBay based businesses sell on eBay, including his own for 3 years.
Having run his own business on eBay UK for 3 years, been featured on BBC News 24, BBC Radio 4 “In Business” with Peter Day and also featured in the Sunday Times.
Hosting the very first eBay PowerSellers meeting of its kind in the UK, attended by eBay, which then lead to the eBay university program. Then working for the USA auction management company MarketWorks.com (now owned by ChannelAdvisor) here in the UK and then later on eSellerPro.com another eBay listing software company, Matthew has probably seen more eBay based businesses outside the confines of eBay than anyone else in the UK.
Matthew takes a different approach to eBay and it really shows in the articles he writes. eBay is just a sales channel, admittedly a rather large one at that, but this should never be forgotten and he knows that its all to easy to become caught up in a whirl-wind of noise that is generated by selling on eBay and does his best to help keep your feet on the ground and focus at the job at hand, making more profit.
Its unlikely you’re going to ask Matthew something he does not already know about eBay, you can contact him on his dedicated Contact Matthew page.
eBay’s SellerSphere Featured Seller BamfordTrading Out-takes Video
John & Gill from BamfordTrading passed on solid advice in their recent article that was featured by eBay SellerSphere in January, you can see the article and the three videos they included in the full article here. However… Those polished videos were not without a few slips and with John & Gills permission here are the out-takes. Your Feedback I’m also working on persuading John add more video content, you … [Full Article >> ]
What is Order Aggregation & How Can it Help Your Business?
Aggregating orders from multiples sales channels is one of the main features in 3rd party software, but what are the benefits of doing this and how can it help your business? I delve deeply into order aggregation in this article and explain how this can help your business tackle multiple sales channels and still leave you with (some) hair. I’ve also included a video accompany this article and I would value any feedback you have … [Full Article >> ]
Do I Need an eBay Shop Design to Sell on eBay?
The short answer to this question is no, you do not need an eBay shop design to sell on eBay. While having you eBay shop custom designed by a third party design company may look fantastic and most are able to offer features and functions that are not found in the basic eBay shop structure, it is not a requirement that you have your eBay shop themed or custom designed. … [Full Article >> ]
What if the prices for everything were the same?
This whole price parity issue with Amazon over the past few days as got me thinking. What if the prices for everything were the same? Now that’s an interesting question… Lets imagine for a few minutes what would happen if we were say all governed by a communist government worldwide and one of the parts of the establishment was that for all products, the prices had to be the same. I mean everything, from … [Full Article >> ]
How eSellerPro’s Channel Profile Can Help Your Business
One of eSellerPro’s core features is a function called a ‘Channel Profile’, in this article I’ll be covering the basics to what a ‘Channel Profile’ does and how it can help your business. Multi-Channel selling is now an assumed practice for eCommerce businesses, unlocking the power to reach a much wider audience than you could ever have imagined, but sensibly. The Channel Profile feature in eSellerPro can enable you to achieve … [Full Article >> ]
Reverse Engineering The Data From an eBay Listing Part 2
Welcome to the second part of a 2 part series in this final part I’ll be looking at the data that is posted into the template to show you how easy it is to create a fantastic eBay listing, but with minimal data. In the first part here, I worked out what the probable layout of the eBay listing template that was used, introduced you to keywords and pointed out that eBay … [Full Article >> ]
What is eSellerPro & How it Can Help Your Business?
So what is eSellerPro and how can it help your business? To answer these questions effectively, I’ve put together a 3 minute video overview where I discuss the following: The 3 core parts of eSellerPro, these being: Inventory data & stock management Order aggregation The “Channel Profile” to keep the sales channels up to date Suitable business types Answered in a 3 Minute Video Before you watch this video its important to note … [Full Article >> ]
That’s Curious BrightPearl is Releasing a Magento & eBay Integration?
Brightpearl, now that’s a curious one. It appears they’re adding a Magento & eBay link to their arsenal (see their shhhh page here) and I’m super curious! Curious and I’ll Explain Why. If we look at the different SaaS (Software as a Service) providers out there, they’ve all originated from different angles: ChannelAdvisor came from the perspective of eBay And so did MarketWorks too eSellerPro came from a order processing perspective, … [Full Article >> ]
Reverse Engineering an eBay Template from an eBay Listing Part 1
Following on from the article series around eBay listing templates I recently covered in Part 1 and Part 2.In this article I reverse engineer an eBay listing template from an eBay listing and show you the parts that make up an eBay listing template. This is again going to be part of a two-part series and in the second part, I’ll be showing you the template that makes up the eBay listing, … [Full Article >> ]
How to Save eBay Searches and Have the Results Emailed to You
A heavily under-used feature for both buyers and merchants on eBay is the ability to make a search, save it and then to me notified of the results on a daily basis via email. This is very handy if you’re a buyer and are looking for a rare item, a seller who is conducting Market Research or an intellectual property rights owner (someone who owns a brand name for example) who has … [Full Article >> ]
Barcodes, GTIN’s,UPC’s, EAN’s, ISBN’s, JAN’s & ASIN’s Explained
Barcodes, these can cause confusion, especially if we account for all the different names they can be referenced as and even the term barcode isn’t technically correct, GTIN is. As such this article aims to dis-spell the myths & confusion around them and give you the 101 on the different variations, what they are and how they’re used. For the purpose of this article, I’m going to broadly call all GTIN … [Full Article >> ]
5 Questions for Dzine-Hub – A Professional eBay & Web Design Company
Following on from the two part series “Why buy a professionally designed eBay listing template?” for which you can read part 1 here and part 2 here, I thought it would be a brilliant idea to interview a company that specialises in such designs and share with you first hand the experiences and feedback from such a provider. Introduction I’ve got 5 brilliant questions for Abbas from DZine-Hub.com lined up, … [Full Article >> ]
Why Buy a Professionally Designed eBay Listing Template? Part 2
This is the second part of a two part series and if you’ve missed the first part you can read it here ‘Why buy a professionally designed eBay listing template?‘. In this second part I’ll be covering the following topics: Standardisation of common components The ability to try new layouts easily Professionally designed eBay template examples The conclusion Standardisation of Common Components Yes, you can achieve this without a paid-for … [Full Article >> ]
