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Matthew Ogborne

Thats me!

My name is Matt and my love is eCommerce and helping small & medium sized businesses succeed online with the on-line marketplaces like eBay & Amazon.

While undoubtedly biased towards eSellerPro (a software product to enable businesses to sell more effectively) as I worked there for three years, my new found independence of all ALL the differing software products affords me an interesting standpoint.

After spending over four & half years working with small, medium and corporate businesses navigate this arena, there is little that I do not know about all the differing products out there and the marketplaces themselves.

Getting Started

To help you navigate the +200 plus articles I have written, I’ve put together a shortened list to get you started. You can also use the categorisation or the search box over to the right to drill down by a specific topic.

The E, S, I & Y Model

This model is a work-in-progress. This is the basis of how I help businesses expand their operations with the on-line marketplaces. Its simple and its mean to be that way. I am also working on the fourth, which is the who/why/when factor, that makes these three factors “great”.

eSellerPro

I’ve written a couple of key articles in relation to eSellerPro. While responsible for writing most of the original wiki of eSellerPro, I have kept away from “documenting” the product in the public domain, instead focusing on other areas of interest.

Motivational

I have written several articles whose sole purpose were to question and to provoke others to take action, these are just some of them.

eBay

Keeping way from material that has been covered before (which is usually poor), I have been tending to favour a constructive & unique approach to the on-line marketplaces as you’ll see from the articles below:

Amazon

The same with the eBay related articles, I have kept away from the humdrum and taken some unique insights into trading on Amazon.

And if you’re still stuck?

I’ve worked with literally hundreds of businesses, there is little that I do not know about the on-line marketplaces and surrounding software products. I can help you and your business grow.

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